OUR VISION 

Naaya Wellness is a well-being company that lies at the intersection of social justice and wellness. Naaya Wellness redefines what it looks like and feels like to be well by centering BODIES OF CULTURE-See those that are Black, Indigenous, and People of Color.

OUR VALUES 

• ALTRUISM

• COMMUNITY

• EMPATHY

• INTEGRITY

Testimonials

Sinikiwe is a force—for good and for change. I’ve had the privilege and pleasure to partner with Sinikiwe on a number of creative projects, including written and podcast content for Well+Good and a diversity, equity, and inclusion workshop that Sinikiwe hosted for the Well+Good staff. With each instance, Sinikiwe showed up with her full self. It’s clear she takes a great deal of pride in and care with her work: She’s generous with her time and knowledge, and deeply committed to making the wellness industry equitable, accessible, and safe for all. Sinikiwe walks the walk, and calls on her partners to do the same.

—Abbey Stone , Former Well+Good editor-in-chief, VP of content

I had an incredible experience working with Sinkiwe through my company, SKY TING, a NYC based yoga studio, and online platform. From combing through and giving feedback on our public-facing assets to working with our employees both in group and individually, she asks tough questions and helps illuminate blind spots so that as a company and individuals we can show up with more awareness in creating accessible, inclusive, and anti-racist spaces.

As a white-owned business in a white-washed industry, Sinikiwe speaks from the heart, without giving you a pass. Don't expect the work to be easy or quick, but if you're committed to creating safe spaces and holding yourself and others you work with accountable, she gracefully holds up the mirror to show the different ways systemic racism and white supremacy show up, and how as a company there are options and ways to break free and move forward.

—Chloe Kernaghan Co-founder, Skyting

During the racial uprisings and throughout the pandemic what Naaya Wellness offers has been critical to my processing of the circumstances and murders of Black and brown people; injustice; and wellness. Naaya Wellness brings people together for extraordinary and authentic conversation, inner dialogue, and stillness through meditation. I think you could choose to drill down the impact of Naaya Wellness to its quantitative data like the number of event attendees or press coverage stats, but Naaya Wellness’s true impact is in the organization's capacity to offer resources, and host events that expand people's minds about our intersections as humans, empower us to act justly, and to care for and sustain a bold future where we are all well. Naaya's event topics and practices ground me again and again, and I am grateful for the work that it puts out into the ether. My hope is that they continue to have the resources necessary for their programming.

— Dominique Troy

Sinikiwe is a dream to do this important work with. Not only does she have the heart for people, she has the vision and the ethic for this work. I’m proud of what she is building and would show up for anything she produces any time in any place because I know we will all leave better.

—EbonyJanice Moore, Womanist scholar, author, and activist

The world of wellness is extremely white-washed, and Naaya Wellness provides BIPOC with the tools needed to support their well-being while working to decolonize wellness and centering BIPOC folks and their experiences. Part of the work Naaya Wellness does is ensure other wellness spaces and brands are ready to meet BIPOC with full equity and inclusion. As humans, we are inextricably linked through social and community structures. This means that none of us really has the ability to access wellness until all of us have the ability to access wellness.

— Emily M. Feinberg MSW

We partnered with Sinikiwe on multiple events, ranging from her teaching yoga classes at our retreat, doing a guided meditation for in-store events, and offering a virtual vignette on gratitude. Each one was a gift to all who heard her speak. Sinikiwe seamlessly holds power and knowledge with vulnerability and accessibility, making her versatile in all she does. Her mission is clear, her impact immediate, and her Naaya wellness vision is inspiring.

—Kerry Docherty , Cofounder Faherty Brand

I was initially introduced to Sinikiwe and Naaya 2.5 years ago, while I was building my company, Holisticism. Naaya wellness had already popped up on my radar because I was looking for like-minded founders interested in building a more equitable, inclusive wellness space, and Sinikiwe's work was the first of its kind that I'd seen executed so thoughtfully.

Over the past few years, I've had the pleasure of collaborating on projects, events, and creative experiences with Naaya wellness and Sinikiwe. I know that Naaya's impact, and truly any project that Sinikiwe leads, is far-reaching yet difficult to trace.

We could certainly look at the hundreds of young people she's directly taught and mentored; the thousands of dollars’ worth of resources Naaya has redistributed to the community for mental and physical healthcare; even the reach of their digital footprint. But more importantly, because Sinikiwe is willing to stand in integrity always, even when it's uncomfortable and unpopular, she and Naaya have had an immeasurable impact on the wellness industry as a whole.

From features in Goop to collabs with brands like Adidas and lululemon, Naaya's ripple effect in this space is wide and long. Naaya is truly a leader in wellness, and I'm delighted to support the company and its founder however I can.

— Michelle Pellizzon, founder Holisticism

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